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	<title>bassinicholson</title>
	<link>https://bassinicholson.cargo.site</link>
	<description>bassinicholson</description>
	<pubDate>Tue, 19 May 2026 03:44:13 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://bassinicholson.cargo.site/Homepage</link>

		<pubDate>Tue, 18 Aug 2020 07:50:02 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

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	<item>
		<title>about</title>
				
		<link>https://bassinicholson.cargo.site/about</link>

		<pubDate>Tue, 19 Sep 2017 12:25:04 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

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		<description>
	



We are Andrea Bassi &#38;amp; Mark Nicholson, an award’ winning Creative Director duo with a passion for pushing clients and marketing into innovative new directions.&#38;nbsp; With international expertise spanning film, content creation, print, platform and product development, we combine strategic thinking with bold creative execution to craft impactful experiences.We embrace AI with open arms, creating compelling storyboards, striking visuals, and presentations that bring ideas to life and accelerate the creative process.&#38;nbsp;Having lived and worked around the world, we bring a global perspective shaped by culture, curiosity, and innovation.
	If you like what you see and think we can help, we’d love to chat...&#38;nbsp;bassinicholson@gmail.com

				
			
		
	


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	</item>
		
		
	<item>
		<title>NIVEA</title>
				
		<link>https://bassinicholson.cargo.site/NIVEA</link>

		<pubDate>Mon, 11 May 2026 08:59:18 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/NIVEA</guid>

		<description>
	
	NIVEAFor the past few years, we’ve been Publicis One Touch’s trusted creative partner for all things NIVEA, helping the brand stay sharp, relevant, and consistently ahead of the curve. Our work spans a global rebrand tailored across markets, a documentary series spotlighting the icons who shape the brand, and the launch of a charity initiative that toured worldwide before evolving into its own standalone campaign.





	

	
	
	

	&#60;img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/f601cefac8548582e012524abcf9e8e8586728c22c4a11fec5b605d85e625d81/headers-nivea-is-for-feeling.png" data-mid="248638664" border="0"  src="https://freight.cargo.site/w/1000/i/f601cefac8548582e012524abcf9e8e8586728c22c4a11fec5b605d85e625d81/headers-nivea-is-for-feeling.png" /&#62;


	

	
	
	





	&#60;img width="1920" height="600" width_o="1920" height_o="600" data-src="https://freight.cargo.site/t/original/i/ea72c3beb66271256afc68899853108ab68652916518108c8497ed4c61e5e2b5/headers-all-in.png" data-mid="248454287" border="0"  src="https://freight.cargo.site/w/1000/i/ea72c3beb66271256afc68899853108ab68652916518108c8497ed4c61e5e2b5/headers-all-in.png" /&#62;

	
	
	


	
	
	

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	&#60;img width="3318" height="2064" width_o="3318" height_o="2064" data-src="https://freight.cargo.site/t/original/i/32b3f3db3215dba12fcb6ba2a4525a1a6d66d031d27675cba225fdee0752e430/Screenshot-2026-05-22-at-19.15.38.png" data-mid="248637361" border="0"  src="https://freight.cargo.site/w/1000/i/32b3f3db3215dba12fcb6ba2a4525a1a6d66d031d27675cba225fdee0752e430/Screenshot-2026-05-22-at-19.15.38.png" /&#62;
index</description>
		
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	<item>
		<title>IDI EVOLUTION</title>
				
		<link>https://bassinicholson.cargo.site/IDI-EVOLUTION</link>

		<pubDate>Tue, 19 May 2026 03:44:13 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/IDI-EVOLUTION</guid>

		<description>
	
	IDI EVOLUTIONA new way to communicate to dental patients, therapies in a box, thoughts outside the box.


	

	
	

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index</description>
		
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	<item>
		<title>RISE OF KINGDOMS</title>
				
		<link>https://bassinicholson.cargo.site/RISE-OF-KINGDOMS</link>

		<pubDate>Thu, 04 Apr 2024 12:29:27 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/RISE-OF-KINGDOMS</guid>

		<description>
	
	RISE OF KINGDOMS
	

An online Russian launch campaign for the popular mobile game Rise of Kingdoms - Viking edition. We collaborated with two popular Russian influencers and made them the comedic stars of the show in both films and a supporting YouTube media package for them to share with fans.

	
	

	








	
    
    
index</description>
		
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	<item>
		<title>BATTLE IN STYLE</title>
				
		<link>https://bassinicholson.cargo.site/BATTLE-IN-STYLE</link>

		<pubDate>Thu, 20 Jan 2022 07:26:54 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

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		<description>
	
	BATTLE IN STYLE
	

Garena's first ever brand launch campaign for the worlds most popular MOBA game, Free Fire. This film and KV merged game and real life to hammer home the idea; Every part of life is a hustle, so take on challenges like in Free Fire - head-on, battle in style and Booyah! 🏆🔥

	
	

	








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index</description>
		
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		<title>SAMSUNG</title>
				
		<link>https://bassinicholson.cargo.site/SAMSUNG</link>

		<pubDate>Wed, 15 Apr 2020 07:51:25 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

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	SAMSUNG&#38;nbsp;AGE OF EXPERIENCE
	


In January 2020 we helped Samsung introduce their innovations to the world at the annual CES Vegas Event. The film leveraged consumer passion for technolgy to deliver experiences, whilst giving the future of technology a friendly face, literally. The film was shared on social channels directly after the CES presentation and attracted over 4 million views on Youtube within 24hrs.


	
	



	







index</description>
		
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	<item>
		<title>BREX!T MINIMART</title>
				
		<link>https://bassinicholson.cargo.site/BREX-T-MINIMART</link>

		<pubDate>Fri, 08 Feb 2019 12:45:00 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/BREX-T-MINIMART</guid>

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	BREX!T MINIMART
	





16.11.2018. Theresa May returned from Brussels with ‘the deal’. But for the British public it was 500 pages of gobbledeygook. The People’s Vote campaign needed to frame it in a way the public could understand, so we hijacked the biggest deal of the year and turned Brexit into the worst Black Friday deal ever. Promoted by shouty sales posters, the Brexit Minimart ‘Costupper’ stocked rebranded productsand services typical to a corner shop. The launch earned national and international news coverage and 110 million ‘impressions’ apparently. Oh, and we’d like to think it helped get the deal rejected.











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index</description>
		
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	<item>
		<title>GIFFGAFF</title>
				
		<link>https://bassinicholson.cargo.site/GIFFGAFF</link>

		<pubDate>Wed, 31 Jan 2018 12:38:59 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/GIFFGAFF</guid>

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	DON’T BE SCARED&#60;img width="268" height="115" width_o="268" height_o="115" data-src="https://freight.cargo.site/t/original/i/4c2342b9a0cfd3835cb7447843c9c9a8c49e04bb9d3c32a429fe44d3c003dd61/BTTA.png" data-mid="35673200" border="0" data-scale="30" src="https://freight.cargo.site/w/268/i/4c2342b9a0cfd3835cb7447843c9c9a8c49e04bb9d3c32a429fe44d3c003dd61/BTTA.png" /&#62;
	

In 2013 giffgaff was a pioneer in crowd ran technology. Naturally consumers were afraid of something new, so we created a campaign that leveraged that insight and told them ‘Don’t be Scared’. We put a twist on a classic horror genre by creating the worlds first helpful zombies in an interactive film that was packed full of hidden content. We launched it with a feature length version over an entire C4 ad break, pushing TV censorship to the limits and gathering a few ‘moans and groans’ along the way.







	&#60;img width="766" height="616" width_o="766" height_o="616" data-src="https://freight.cargo.site/t/original/i/68f3dbd14a24088498524a21f1a7e0c567cfd20fbadd70d6404afcfea1bac52d/og.jpg" data-mid="25791116" border="0" data-scale="100" src="https://freight.cargo.site/w/766/i/68f3dbd14a24088498524a21f1a7e0c567cfd20fbadd70d6404afcfea1bac52d/og.jpg" /&#62;



	



	
	




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		<title>ADIDAS</title>
				
		<link>https://bassinicholson.cargo.site/ADIDAS</link>

		<pubDate>Tue, 19 Sep 2017 12:25:01 +0000</pubDate>

		<dc:creator>bassinicholson</dc:creator>

		<guid isPermaLink="true">https://bassinicholson.cargo.site/ADIDAS</guid>

		<description>BREAK-UP SERVICE
&#60;img width="242" height="109" width_o="242" height_o="109" data-src="https://freight.cargo.site/t/original/i/39de54251b6d2161defb8bb79bc4913957600b15b06b0b2c23098837c8fb34b4/cannes.png" data-mid="35669418" border="0" data-scale="30" src="https://freight.cargo.site/w/242/i/39de54251b6d2161defb8bb79bc4913957600b15b06b0b2c23098837c8fb34b4/cannes.png" /&#62; 
&#38;nbsp;To launch the new Adidas Originals Japanese Safety Wear range we created a fictional Japanese break-up service that used the line ‘Love’s dangerous, stay safe’. To make it feel as authentic as possible we filmed it in the style of a documentary, used a Japanese director and made a website that allowed you to use the service for real.










	

	&#60;img width="960" height="325" width_o="960" height_o="325" data-src="https://freight.cargo.site/t/original/i/4c34a591c4a9f4be7350430d63b60a65de4c862c202dcbcb79634b45cd1092b2/noSad01-1.jpg" data-mid="4206680" border="0"  src="https://freight.cargo.site/w/960/i/4c34a591c4a9f4be7350430d63b60a65de4c862c202dcbcb79634b45cd1092b2/noSad01-1.jpg" /&#62;&#60;img width="960" height="325" width_o="960" height_o="325" data-src="https://freight.cargo.site/t/original/i/308ccef57ddf621f92c904618925daef489ce23f1e3690cbdd6849b91e3287d2/noSad04-1.jpg" data-mid="4206679" border="0"  src="https://freight.cargo.site/w/960/i/308ccef57ddf621f92c904618925daef489ce23f1e3690cbdd6849b91e3287d2/noSad04-1.jpg" /&#62;&#60;img width="960" height="325" width_o="960" height_o="325" data-src="https://freight.cargo.site/t/original/i/82a4b4bd5e8fc46a0f4045ebbd058a3ef15082aa55e9530c6244ba9706444eb5/noSad02.jpg" data-mid="4206678" border="0"  src="https://freight.cargo.site/w/960/i/82a4b4bd5e8fc46a0f4045ebbd058a3ef15082aa55e9530c6244ba9706444eb5/noSad02.jpg" /&#62;

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