NEWBORN DRIVES
In 2016, Chinese car maker Qoros was the worlds safest sedan. To bring this to life we created Qoros Newborn Drives, a Shanghai based chauffeur service for those who need safety more than anyone - anxious new parents on their way home from hospital with their new-born baby. We ran the limited service at Shanghai’s busiest hospital for a month, for free, and used Wechat to spread the PR it gathered, using the line ‘When safety matters, Qoros delivers’.
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