LAND ROVER DISCOVERY
In China, Land Rover doesn’t have the same 4x4 heritage that it has in the west, so our job was to promote it’s off-road credentials. As Land Rover translates to ‘Tiger’ in Chinese we decided to go back to basics and create a campaign that used facts about Discovery’s world class technologies and bring them to life in familiar Land Rover territory - the wild. The campaign signed off with the line ‘Only one animal can conquer all terrains’.
