DON’T BE SCARED
In 2013 giffgaff was a pioneer in crowd ran technology. Naturally consumers were afraid of something new, so we created a campaign that leveraged that insight and told them ‘Don’t be Scared’. We put a twist on a classic horror genre by creating the worlds first helpful zombies in an interactive film that was packed full of hidden content. We launched it with a feature length version over an entire C4 ad break, pushing TV censorship to the limits and gathering a few ‘moans and groans’ along the way.
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