MARATHON MOTIVATOR
To create PR buzz for Dunkin Donuts we hijacked the London Marathon with a donut on a stick. In the name of marathon costumes, we recruited runner Scott Montgomery and dressed him in a Dunkin’ Donut’s branded outfit bearing the message ‘Just Donut’. In return, Dunkin’ Donuts donated £2,000 to Montgomery's charity, Children with Cancer UK, and we ran a spoof 80s style QVC film alongside a series of 80s style posters. We raised even more money by selling the product on eBay minutes after Scott had crossed the line.
index
