We launched Garena's first ever global brand campaign for the worlds most popular MOBA game, Free Fire. This film and KV merged game and real life to hammer home the idea; Every part of life is a hustle, so take on challenges like in Free Fire… head-on, battle in style and Booyah! 🏆🔥 The campaign was supported by a live interactive music video that invited players to vote on dance moves, clothing and other surprises in real-time… double Booyah! 🏆🏆🔥🔥