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Audi has a heratige of doing things first, so to educate the Chinese consumer we found 3 influential Chinese Audi drivers who shared the same pioneering spirit and told their inspiring ‘firsrt’ stories through a TVC and poster campaign. We launched it on the worlds most pioneering social network - Wechat, and put the brand directly into the minds of a younger and more forward thinking audience.
AUDI FIRSTS
Client: AUDI
Agency: BBH Shanghai






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